SDG 12 - Responsible Consumption and Production


Approximately 2 billion people around the world sleep hungry or are undernourished when, at the same time, 1.3 billion tonnes of food is being wasted annually. The pie is limited, top consumers consuming it irresponsibly leave the rest of the world to starve for it. 3%  of the earth’s water is drinkable, and humans at the current rate of consumption are using it faster than nature can replenish it[1]. Similarly, our planet consists of limited and finite resources that need to be utilized and consumed sustainably, so that the upcoming generations are not devoid of the planetary resources that we enjoy today.
Economic growth and sustainable development can be ensured only by modifying our existing ways of production and the means of consumption. Globally, the major resources that have to be consumed responsibly are water, food, and land. Agriculture is the major consumer of water worldwide, accounting for close to 70% of all freshwater use[1].
The land use is another concern in major developing countries, toxic waste and pollutant disposal methods, construction activities, and unsustainable housing projects add to the pressure on existing resources.  
Also, the food and nutritional distribution across countries are not equitable, a large share of the population is still consuming below the minimum required standards, while some of these countries are also the ones with high per capita global food waste at the consumer levels due to lack of proper storage infrastructure and inefficient warehousing practices. As per FAO estimates, the food losses in India averaged about 40% of the produced food grains like pulses, meat, sugarcane, etc. Also, the global annual average Food loss averages 30% of cereals, 40 to 50% of horticulture crops.[2]
Relevance of SDG
SDG 12 is quite significant as it is inclusive of every other Sustainable Development Goal, which aims at removing poverty to ensuring international peace and justice. However, it creates lots of resistance in implementation as it poses a significant threat to existing structures and requires radical improvements in existing structures and a strong political will to monitor and implement the changes. Its importance is unparalleled, a further increase in current times as the global material consumption reached up to 92.1 billion tons in 2017, increasing from 87 billion just two years back and a 250% increase from what it used to be in 1970 whereas the change in the population being approximately 100 percent. The material footprint of the resources extracted to satisfy per person increased from 8.1 tons in 1990 to 12 tons in 2015 [3].
The condition is bound to be grave in the decades to come if actions are not taken today. Several initiatives are being taken both by the governments and the corporates in this domain especially after the formation of the SDG 12.

Indian Govt. : Actions and plans

The problem with India in terms of food security is the carriage of food, as there is a serious lack of infrastructure; refrigerated trucks, and cold storages in particulars, that affect all stakeholders, including producers and retailers. According to various reports, $133 billion worth of food is wasted each year due to these infrastructural inefficiencies, and thus, a cold-chain infrastructure is the need of the hour. The cold storage capacity as on March 2019 stood at around 39 million metric tonnes, and as per reports, this is only about 50% of what is required. The Govt thus focuses immensely on this goal to ensure sustainable production, which in turn shall foster a sustainable consumption pattern. As on 30/11/2019, the govt has approved grants worth almost 2260 crores, out of which 1454.5 Crores have already been released by the government, for projects across the country, in not only agriculturally prosperous states like Punjab and UP, but states across the country including but not limited to Nagaland, Mizoram, Orissa, WB, even Andaman and Nicobar Islands.  [4]
The energy use of the country has doubled since 2000 [5], and of the total installed capacity, almost 55% is fuelled by coal. We are also the third-largest emitter of CO2 and responsible for nearly 6.9% of all global emissions. The government, however, intends to fight these challenges, and as of now, facilitates two major flagship schemes, namely; The National policy on biofuels and National clean energy fund. The policy is aimed at achieving the target of 20% blending of biofuel with fossil-fuels by 2030. The govt. aims at improving the production situation of ethanol and biodiesel by increasing domestic production, setting up newer, second-generation, biorefineries. Bioethanol from sugarcane and associated products, Biodiesel from non-edible vegetable oil, acid oil etc,  Advanced derived biofuels like Bio-CNG, bio-methanol etc are will all be focused on by the govt. [6]
The national clean energy fund started in 2011 using the clean energy cess (AKA the carbon tax), for  funding studies and research into clean energy and technology that supports that. Announced in the 2010-11 budget, the NCEF supports various projects in energy infra areas (Like work on silicon related research and production) environmental management projects around energy sector affected locations, basic energy sciences and renewable or alternate energy tech like solar, biofuels, wind, wave, tidal and other forms of alt energy. [7] Since it’s conception, it has funded projects worth over 15911 crores for clean energy production and research. India has committed to increasing its renewable power production capacity to 175 GW by 2022, and 450GW by 2030. The Govt also funds schemes like Namami Gange, Green India Mission, and also the National Solar Mission, amongst other schemes.
After the Paris accord, the govt. Is working towards achieving the SDGs and its commitments and work on producing green energy and help drive sustainable consumption at all levels. According to the Second Biennial Update Report, The govt is on track on reducing greenhouse gas emission intensity to 33% of that of levels before 2005, and that 40% of all power generated by the country will be non-fossil fuel-based, all by 2030. 
The emission intensity of India’s GDP was brought to 21% below 2005 levels by 2014 with a 2% annual average improvement in emission intensity. In fact, the rate of improvement was better for 2014-2010 than it was for 2005-2010. We are also at 35% non-fossil fuel-based energy production, thus paving the way to achieve these goals well on time.  The third goal still needs some work, as it seems that the probability of us completing the green India mission by enhancing India’s forest cover and thus creating a carbon sink of 2.5-3 billion tonnes of CO2 equivalent is a little low. The government thus has a long way to go in this regard, but hopefully with the increased focus on sustainability, will create value and work on achieving the remaining goals. [8]
Corporate actions
Many multinational corporations have readily adopted SDG-12 as a target in their annual sustainability strategies. Some of the measures taken by a few are discussed below.
ITC 

ITC has categorized its actions under this SDG under the below-mentioned heads:

Energy & Climate change
ITC has committed to source 50% of all its energy requirements from renewable sources and is currently sourcing 40.9% through renewable sources. It has maintained 7.4 lakh acres under forest cover and sequestered 50 lakh tonnes of CO2.

The main challenges in attaining this objective cited are :
  • The existing regulatory requirements of REC and PAT guidelines for energy-intensive industries.
  • The increased demand for biomass which is causing the biomass plants to operate at sub-optimal efficiency
  • The company has been regularly conducting third-party audits to identify energy conservation avenues and implementing the recommendations thereby.
The company has focused on developing products and services that take into account the parameters like LEED certification for all its luxury hotels range, procurement of FSC certified wood for paper production, etc.

The company has conducted scope-1, scope-2 and scope-3 analysis of its carbon emissions and tracking the movement across years and taking necessary actions as required.

Waste management
During 2018-19, 99.98% of the non-hazardous waste generated by ITC units was re-used or has been recycled, its major waste like fly ash , lime sludge, bottom ash and wood waste were used as fuel for in-house boiler and the fly ash was used by brick and cement manufacturers. All ITC units have been adopting a strict segregation at source policy for waste management which allows it to identify and track the waste until its final disposal .

IHCL (Taj group)

Recycling and energy efficiency
IHCL has collaborated with EarthCheck, a world’s leading scientific benchmarking, certification and advisory group for travel and tourism, for its performance monitoring and verification. 43 of its hotels have achieved a 100% recycling of organic waste preventing 5,000+ tons of organic waste reaching the landfill. For the current year, 23% of the company’s electricity comes from renewable energy and almost 26.42% of total water consumption was recycled and reused by the hotels through various techniques like rainwater harvesting, water treatment in onsite and waste water treatment facilities.
The company has also replaced plastic straws with paper & bamboo straws across all its properties. This helped them to eliminate approx. 2 million plastic straws from the environment. IHCL launched its “Zero Single Use Plastic Hotel”, “Taj Exotica Resort & Spa, Andamans”,which is located in an area of  46 acres of forest and mangroves in Havelock Island.

Responsible production

Taj MG Road, Bengaluru partnered with “Mahatma Gandhi Institute of Rural Energy and Development” (MGIRED) and initiated its unique project on “Circular Economy” i.e. “Waste to Gold”. Through this, waste cooking oil is being converted into biodiesel via “transesterification” process, and its by-product glycerine is used in soap making. Every liter of waste cooking oil from a hotel generates about 0.7 liter of biodiesel and 5 soap bars of 20 grams each.



Nike
Nike is a global brand with products ranging from footwear to apparel. The CEO- Mark Parker has highlighted commitment of company to source 100% renewable energy across the global operations by 2025. Nike has also joined coalitions like “United Nations Framework Convention on Climate Change (UNFCCC) Fashion Industry Charter for Climate Action” to drive change.
Some of the actions taken by Nike in various dimensions are mentioned below:
Product Development
Nike Air Sole has been developed which has atleast 50% recycled material. Since 2008, this has ensured that waste of magnitude of 50 million pounds doesn’t get dumped into landfills. More product lines like Flyknit (which uses recycled polyester) and Flyleather (made from around 50% leather fiber) have been developed in FY2018 to sustain recycling focus. Flyknit also ensures 60% less scrap generation than conventional shoe uppers.
Raw Material
Focus on usage of recycled material is also highlighted by 13% y-o-y increase in recycled polyester usage in apparel manufacturing in FY2018. In the last decade, company has converted 6.4 billion plastic bottles into recycled polyester footwear and apparel.
Rubber is a key component in footwear production. Over the years, Nike has ensured 92% of rubber is environmentally preferred. Nike has reached 58% sustainable cotton usage over the years in the form of ‘Better Cotton Initiative’ cotton or organic.
Energy Consumption
In 2015, Nike had joined RE100, thus targeting 100% renewable energy usage for their activities. Nike has pushed suppliers for changing to solar powered facilities. Nike has continued to support “USAID’s Vietnam Low Emission Energy Program”.
Factories for finished goods, operating on contract manufacturing basis, have also been pushed to optimize central boiler systems to limit emissions. This has led to 15% energy saving for these facilities in Asia as there has been an adoption rate of more than 90%.
Waste Minimization
99.9% of company’s footwear finished goods waste generated from manufacturing was converted to energy or recycled. 1.2 million kgs of material was saved via focus on new cutting machines to minimize waste.
In the global headquarter facility, focus has been put on reusable dishware while also eliminating use of single use plastic. This has led to a 10% decrease in waste per occupant compared to four years ago. All the initiatives also kept out around 36000 kgs of food waste away from landfills.

Conclusion
With SDG 12 being such an all-encompassing goal, including aspects such as energy production and consumption, food production, and water consumption, there exist a plethora of opportunities to take action to progress on this goal. Not only can we look at utilizing new innovations to reduce consumption, we can also look at optimizing existing processes, such as reducing losses in transmission of electricity and spreading awareness of efficient irrigation techniques, as an important first step towards reducing consumption to a responsible level.
While there has been significant progress from both private players as well as the government in respect to achieving their commitments, a more synergistic approach, where government and private players collaborate more effectively to progress on this SDG, is something that will provide the maximum benefit. For example, let us talk about transportation; currently, the Indian Government has incentivised the production and purchase of electric vehicles by providing income tax rebates to customers, exempting manufacturers from custom duty on lithium-ion batteries, and providing tax exemptions to battery manufacturers.[9] However, one aspect the government is also looking into is adopting electric vehicles for use in public transportation. Not only will it achieve the objective of reducing private vehicles on the road, it will also help popularize EVs and reduce the consumption of fossil fuels, thus helping achieve a major victory under SDG 12. To that extent, the central government has provided civic bodies with mechanisms such as the FAME India scheme to acquire electric buses, as well as incentivised manufacturers such as Tata and Mahindra to create products fit for such use.[10] Such collaboration between public and private entities is what is necessary to drive progress in this area of sustainability.
Citations:
[1] UNDP report
References

1. Growing sustainably making an impact| The Indian Hotels Company Limited|2019 https://www.ihcltata.com/content/dam/tajhotels/ihcl/sustainabilities/IHCL-Sustainability-Report-19.pdf 
2. “2019 Serve 360 report| Sustainability and social impact at Mariott international http://serve360.marriott.com/wp- content/uploads/2019/09/2019_Serve_360_Report.pdf”
3.     “Sustainability report 2019| ITC Limited https://www.itcportal.com/sustainability/sustainability-report-2019/sustainability-report-2019.pdf”
  1. https://purpose.nike.com/reports
  2. https://news.nike.com/sustainability
  3. https://economictimes.indiatimes.com/news/politics-and-nation/parliamentary-panel-objects-to-diversion-of-clean-energy-fund-to-compensate-states-for-gst/articleshow/67019031.cms?from=mdr
Authors

Abhishek Bhat - B19061
Amit Kumar Garg - B19065
Harshit Jain - B19079
Jubin Sharma - B19081
M Sai Phanindra - B19086
Padmanabh Pandit - B19091

Group 5, Section B, PGDM (BM), 2019-21 Batch

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